Follow the white paper up with a webinar to turn readers into sales qualified leads.Set up a campaign on LinkedIn to send potential leads to the white paper landing page.
Create a white paper about the benefits of agile task management to collect marketing qualified leads.Collect 500 sales qualified leads within the next three months.Each goal can thus have a number of objectives. Objectives, on the other hand, are about HOW these goals can be achieved. Goals are about WHAT the project needs to achieve. Project goals are the desired outcomes of a project, which can be formulated into broad statements such as “Increase the number of website visitors by 30% by the end of the year” or “Collect 500 sales qualified leads within the next three months”. Once you have a clear overview of your (key) stakeholders’ needs, you can turn them into a set of measurable goals, following the SMART principle: Tip: You can take notes during these interviews and save them directly in a project stakeholder mind map, similar to the one pictured above. A good way to determine stakeholders’ needs are stakeholder interviews, which you should conduct at the very beginning of the project planning process. Therefore, knowing who your stakeholders are and what their needs are is the first step in determining your project’s goals. Step 2: Identify Project Goals and ObjectivesĪ project’s goals and objectives depend on the needs of the project stakeholders. Prioritizing the needs and objectives of key stakeholders will help increase the chances of your project’s success. Key stakeholders can include the project sponsor (the individual with overall accountability for the project) and senior management. those who can make or break the success of your project. In this case, it’s important to identify the key stakeholders, i.e. On the other hand, some projects may be so large and complex that you aren’t able to give all stakeholders an equal amount of attention. Good communication is key, and it is the job of the project manager to maintain a productive dialog with everybody involved in and affected by the project, not only the core project members. Throughout the life cycle of the project, stakeholders need to be managed, that is, updated about project progress and their feedback taken into consideration. The task of stakeholder management starts with the identification of all stakeholders but doesn’t end until the project itself is completed. Project stakeholders are individuals, groups, or organizations who may affect or be affected by a project. Start your project planning process by identifying the stakeholders of your project. Note that the suggested order of the steps is not binding, although it is applicable to most scenarios. The following is a simple guide that explains the basic steps of project management planning. Project Management Planning - Step by Step